In this article (7)
In short
- Seven months before opening, the Salone 2027 days are unavailable on 54.2% of Milan's Airbnb calendars, versus 46.2% in nearby weeks: +8.0 points. A year ago, at the same point, Salone 2026 stood at +4.7.
- 26.3% of listings already require a minimum stay of at least 4 nights during the Salone, versus 19.9% in nearby weeks.
- The effect is concentrated in the centre, where much of the Fuorisalone takes place: Duomo +21 points, Porta Romana +16, Brera +14. Near the fairground it matters far less: Portello +2.5.
- Mind the precedent: in September 2025 the Olympics showed the strongest effect of all (+11 points), yet in February thousands of listings stayed empty. A blocked calendar is not a booking.
Every spring come the articles on how much it costs to sleep in Milan during the Salone del Mobile. But demand for the Salone takes shape many months earlier. We looked at the calendars of every Airbnb listing in Milan, collected by Inside Airbnb in September 2026, 205 days before Salone 2027 opens (13-18 April), and compared them with the same scrape a year earlier for Salone 2026. In total, over 17 million calendar days.
How to read the data. In Airbnb’s public calendars a day shows as “unavailable” both when it is booked and when the host blocks it. So the absolute value does not tell you how many bookings there are. What matters is the difference between the event days and the same days three weeks before and three weeks after: if the Salone days are more taken than nearby weeks, something is happening because of the event.
Salone 2027 starts stronger than 2026
Source: Inside Airbnb (CC BY 4.0), analysis by Teodorico Apartments Milano
The two curves look very similar, which is already a finding: Milan’s calendar has a stable “shape” from one year to the next. But on the Salone days the 2027 line sits higher:
| September, ~7 months ahead | Event days | Nearby weeks | Difference |
|---|---|---|---|
| Salone 2027 (13-18 April) | 54.2% | 46.2% | +8.0 points |
| Salone 2026 (21-26 April) | 52.4% | 47.7% | +4.7 points |
The same holds listing by listing: 50.2% of listings already have all six Salone 2027 days unavailable, versus 43.9% for the same six days three weeks earlier. A year ago, for Salone 2026, the figures were 47.9% and 42.0%.
The steps visible in the curves a few weeks from the event have nothing to do with the Salone: they are hosts who only open their calendar up to a certain date. That is why the comparison is always against nearby weeks, never the absolute value.
More hosts ask for long minimum stays
The “cleanest” signal is another one, because it does not depend on bookings: it is the host’s choice. For the Salone days some hosts raise the minimum stay to avoid one- or two-night gaps in the busiest week.
Source: Inside Airbnb (CC BY 4.0), analysis by Teodorico Apartments Milano
For Salone 2027, 26.3% of listings require at least 4 nights, versus 19.9% in nearby weeks. For the Olympics the difference was small (25.5% vs 22.9%), for February’s Fashion Week almost nil. The Salone remains the only event for which hosts really change their booking rules months in advance.
The Salone is felt in the centre, not near the fairground
The Salone takes place in Rho, but Milan’s design week is also the Fuorisalone, which fills mainly the central neighbourhoods. The calendars confirm it:
Source: Inside Airbnb (CC BY 4.0), analysis by Teodorico Apartments Milano
Among the 44 neighbourhoods with at least 150 listings, the strongest effect is in Duomo (+21.1 points), followed by Porta Romana (+15.7), Brera (+14.0), XXII Marzo (+11.8) and Guastalla (+11.4). The weakest is Ripamonti (-0.2), along with Scalo Romana (+2.1) and Ex OM - Morivione (+2.6).
We say this as hosts working near Fiera Milano City: in Portello the effect is only +2.5 points (on 140 listings, so a less robust figure). People coming to the Salone to work at the fair and people coming for the Fuorisalone look for different areas, and it is the latter who book earlier.
The Olympics precedent: why these data need caution
Source: Inside Airbnb (CC BY 4.0), analysis by Teodorico Apartments Milano
In September 2025, four and a half months before the Games, the strongest effect of all in Milan’s Airbnb calendars was the Milano Cortina Olympics: +11.0 points, more than Salone 2026. It looked like a sign of exceptional demand.
It did not turn out that way. According to data from the Italian short-term rental managers’ association (AIGAB) reported by Il Post, a few days before the opening almost 4,000 of about 7,200 listings were still available, and during the Games Il Giorno reported prices falling to fill last-minute dates.
Our reading: for the Olympics many hosts had blocked dates while waiting to decide how much to charge, or kept them for their own use. The minimum stay confirms it: it barely changed for the Olympics, while it changes a lot for the Salone. A blocked calendar is not a booking.
February’s Fashion Week shows no effect. The -5.2 in 2026 should be read with care, because the comparison weeks included Olympic days.
What we take from this
1. Salone 2027 looks at least as strong as 2026. All three indicators (unavailable days, listings with the whole week taken, minimum stays) point the same way and sit slightly above last year.
2. Seven months ahead, about half of listings are still bookable. Anyone coming to the Salone still has choice, but availability in the central neighbourhoods is shrinking faster.
3. Near the fairground the pressure is lower. For people working at the fair, areas connected to Rho but away from the Fuorisalone show calendars that are less full compared with normal weeks.
4. Calendars indicate expectations, not certain demand. The Olympics show hosts can overestimate an event. For the Salone, whose demand has been stable for decades, the risk is lower, but the figure to watch is the next update.
We will update this page with every new Inside Airbnb release until April, to follow how calendars fill up as the Salone approaches. For how last year went, the Salone 2026 prices are in our compilation of price data during trade fairs and events.
Limits of this analysis
- “Unavailable” includes bookings and host blocks: it is a pressure indicator, not an occupancy rate.
- The data cover only Airbnb and only the Municipality of Milan: Booking, hotels and towns near Rho are not included.
- We compare two single scrapes at a similar distance from the event (205 and 211 days): later scrapes may change the picture.
- Comparison weeks can contain other events (as with February 2026 Fashion Week, close to the Olympics).
- Neighbourhood figures with fewer than 150 listings, such as Portello, are less stable.
Sources and data
- Inside Airbnb, “Milan, Lombardy, Italy” dataset, calendars collected on 20-21 September 2026 and 22-24 September 2025, insideairbnb.com, CC BY 4.0 licence.
- Salone del Mobile 2027 dates: 13-18 April, Fiera Milano Rho, 65th edition announcement.
- 2026 Olympics: Il Post, 5 February 2026 (AIGAB data); Il Giorno.
- Download the data: daily curves 2026 and 2027 and Salone 2027 effect by neighbourhood (column names in Italian).
See also our study on how many short-term rentals there really are in Milan.
Frequently asked questions
Are Milan short-term rentals already full for Salone del Mobile 2027?
No, but they are filling up earlier than last year. In September 2026 the Salone days (13-18 April 2027) were unavailable on 54.2% of Milan's Airbnb calendars, 8 points more than nearby weeks. So about half of listings were still bookable.
Where in Milan is demand for Salone 2027 strongest?
In the centre: Duomo (+21.1 points versus nearby weeks), Porta Romana (+15.7), Brera (+14.0), XXII Marzo (+11.8). Near the Rho fairground the effect is weaker; in Portello, for example, it is +2.5 points.
Are Airbnb calendars a good indicator of bookings?
Only partly: an unavailable day can be booked or blocked by the host. That is why we look at the difference from nearby weeks, not the absolute value. The 2026 Olympics show the indicator can overstate demand when hosts block dates waiting for higher prices.
